Colorado Springs, Colorado – Racing is an art, and thanks to Winslow BMW, one artist’s work will be featured at the 98th running of The Broadmoor Pikes Peak International Hill Climb, brought to you by Gran Turismo. WRAPsody 2.0 presents artists with the unique opportunity to design a vehicle wrap for a BMW M8 Competition Coupe that will lead competitors back down from the summit after the race on August 30 in the Parade of Champions.
About the BMW M8: The M8 Competition Coupe sports BMW’s most powerful production engine. Loaded with a 4.4-liter V8 motor, the coupe is capable of acceleration from 0-60 mph in a cool three seconds flat thanks to the 617 horsepower with different exhaust modes, precision shifting, and powerful brakes making for optimal performance and endless opportunities with the twin-turbo.
About the WRAPsody 2.0 Winning Design: The livery featured on the M8 was chosen by a team of judges from the Pikes Peak International Hill Climb. Artists were invited to seek inspiration from the elements of racing, the Pikes Peak International Hill Climb or Colorado’s Pikes Peak region. Mary DeMars created this winning design which stays true to the Colorado roots of the race with the added element of racing excitement that is always present on Pikes Peak. Boasting the colors of the Colorado flag and BMW Motorsports in a sleek, yet abstract, eye-catching design, the blues, reds and yellows really pop on a white background with black accents. The lines running along the side represent the speed and coarseness of the asphalt with darker shades to demonstrate the shadows created by the towering peak.
In addition to the honor of seeing her artistic vision showcased on the M8 for the Parade of Champions, DeMars will claim a $5,000 cash prize, and an additional $1,000 contribution will be made in her name to her favorite Colorado 501(c)(3) non-profit organization. The second place winner will receive a $3,000 cash prize as well as the $1,000 contribution to the Colorado charity of their choice.
The custom-wrapped M8 Competition Coupe will be promoted on social media, in the Winslow BMW showroom and at special events.
About the Driver – Laura Hayes: From Sacramento, California, Laura Hayes began her driving career at only eight years old where she learned to appreciate vehicles and their capabilities racing Quarter Midgets. She graduated to Karting, and currently races a BMW 128i and M3 in endurance races. Her passion has turned into a successful career leading her to the BMW Performance Center as an internationally certified driving instructor in South Carolina. She also plays a part in organizing winter driver training in Sweden. Laura is very excited about her impromptu opportunity, stating, “I know this will be an incredible experience. The M8 Competition has been my favorite BMW since its recent appearance in the lineup, and I can’t wait to see the winning artwork design.”
About the Pikes Peak International Hill Climb: Since 1916, when this world-class motorsports event was founded by Spencer Penrose, competitors from around the world have come to Pikes Peak-America’s Mountain to challenge the 12.42-mile course comprised of 156 turns to the 14,115’ summit. August 30, 2020 marks the 98th running of the Race to the Clouds.
Event Coordinator and Historian
The Broadmoor Pikes Peak International Hill Climb