2024 CONTINGENCY PROGRAM ANNOUNCED FOR PPIHC

We are shifting into high gear in preparation for the 2024 Race to the Clouds as we eagerly wait to welcome sponsors, fans and race teams and media from around the world.

As part of our effort to shine the spotlight on our brand partners, we offer a contingency program. Contingency is a great way to place your brand with competitors, showcase your logo to race fans, and/or support an award with cash and product. And we’re here to help customize a program that best meets your objectives.

Let us hear from you about how you’d like to be a part of this exciting opportunity for the 102nd Running of The Broadmoor Pikes Peak International Hill Climb, brought to you by Gran Turismo. We’d like to have all programs in place by April 1.

From the snowy summit of America’s Mountain at 14,115’,

Melissa Eickhoff, Executive Director

Pikes Peak International Hill Climb

melissa@ppihc.org

(719) 685-4400

VISIT PIKES PEAK

RACING IS ONLY THE BEGINNING

Colorado Springs, CO – Race fans will flock to Colorado Springs in June to witness the 102nd Running of The Broadmoor Pikes Peak International Hill Climb, brought to you by Gran Turismo. Motorsport competition on Pikes Peak dates back to 1916 and its popularity has increased annually.

The Pikes Peak Region has been a tourist destination from its early days. The mild climate, blue skies and natural beauty draw visitors looking for adventure and relaxation. If you’re planning to visit Colorado Springs for the Race to the Clouds, be sure to check out some of our favorite spots!

VISIT DOWNTOWN COLORADO SPRINGS FOR FAN FEST

Fan Fest presented by Toyo Tires is the largest and most popular street festival in Downtown Colorado Springs. This free, family-friendly street party is packed with Pikes Peak International Hill Climb drivers and their racecars, including the Fast 15 qualifiers, presented by OPTIMA Batteries. It’s the best place ever to get autographs from and pictures with your favorites.

Take time to explore the shops, find great Colorado souvenirs, grab a bite or a brew, and enjoy all the outdoor artwork. A stop at the US Olympic & Paralympic Museum is a must!

Check out all the events in Colorado Springs.

PENROSE HERITAGE MUSEUM

Immerse yourself in over a century of racing on Pikes Peak at Penrose Heritage Museum. A tribute to Spencer and Julie Penrose, this free museum showcases not only racing history, but vintage carriages and more. Mr. Penrose built the Pikes Peak Highway, created the famous race and owned The Broadmoor Hotel. As a philanthropist, Penrose left a legacy through El Pomar Foundation that has enhanced, encouraged and promoted the current and future well-being of the people of Colorado.

PIKES PEAK – AMERICA’S MOUNTAIN

Want to drive the same road that racers have been climbing for more than 100 years? Visit Pikes Peak – America’s Mountain and drive the 20 miles to the Summit. Along the way, you’ll pass the race Start Line, just 7 miles past the entry Gateway. Look for the long straightaway at Halfway Picnic Grounds where race day speeds easily exceed 100 mph. (Remember, these speeds are for racers only…others must drive at the posted speed limit.) Stop in at historic Glen Cove Inn and then get ready to travel above the treetops as you come to Devils Playground. The view from the Summit Visitor Center will take your breath away…or maybe it’s the 14,115′ elevation…or a combination of both.

PIKES PEAK COG RAILWAY

The Broadmoor Manitou and Pikes Peak Cog Railway is the most unique way to view the grandeur of Pikes Peak. Established in 1891, the Pikes Peak Cog Railway has been a visitor favorite for more than 100 years. Visitors will experience an 8,000′ elevation gain through four climate zones on new state-of-the art trains. Learn how this engineering marvel pulls itself up the mountain on the rack rail. Watch for wildlife including moose, bear, bighorn sheep and the comical yellow-bellied marmot. Sit back and enjoy the scenery on the highest cog railway in the world. (P.S. Don’t forget your camera!)

OVERDRIVE RACEWAY

Enjoy some time behind the wheel at Overdrive Raceway, a two-story, two track, indoor karting venue. Grab a bite, watch the latest sports, join a racing league or schedule a corporate or team-building event.

MANITOU SPRINGS

Take some time to discover Manitou Springs at the foot of Pikes Peak. Dozens of shops, great restaurants, and fun for the whole family! Everyone will love the Penny Arcade and the famous Patsy’s Candies. Ready to conquer the mountain? Start with the Manitou Incline and then conquer Barr Trail, (not for beginners), which leads to the Summit of Pikes Peak – America’s Mountain.

WOODLAND PARK

Travel a bit further west to the city of Woodland Park, gateway to the mountains and explore the great outdoors by hiking, mountain biking and fishing at Rampart Reservoir. It may seem unlikely to find dinosaurs in the mountain, but they’re on display at The Dinosaur Resource Center. Visit Cripple Creek and the historic gold mining district. Museums, dining and casino action await you.

You’ve got to get to Colorado Springs to start enjoying all it has to offer. Travel with ease via the Colorado Springs Airport and experience the speed and convenience of a small airport, making your journey memorable from start to finish. Your adventure begins here at the Colorado Springs Airport. For more information visit FlyCOS.com.

ABOUT THE PIKES PEAK INTERNATIONAL HILL CLIMB

First staged in 1916, the Pikes Peak International Hill Climb is the second oldest race in America. The invitation-only event, often referred to as The Race to the Clouds is held annually near the end of June on Pikes Peak – America’s Mountain, near Colorado Springs, Colorado, USA. The famous 12.42-mile (20 km) course consists of 156 turns, boasts an elevation gain of 4,725 feet (1,440 m), and reaches a finish line at 14,115 feet (4,302 m) above sea level. The PPIHC’s six race divisions feature a wide variety of vehicles – from production-based Time Attack challengers to purpose-built Open Wheel racers and state-of-the-art Unlimited vehicles. The current race record was set in 2018 by Romain Dumas and Volkswagen in the all-electric I.D. R Pikes Peak – 07:57.148.

Contact:

Lisa Haight

Communications Manager / Historian

lisa@ppihc.org

(719) 685-4400

www.ppihc.org

Colorado Springs, CO – While drivers, photographers, and race fans are making plans to be on hand for the 102nd Running of The Broadmoor Pikes Peak International Hill Climb, brought to you by Gran Turismo, adventure travelers and motorsports enthusiasts have a great opportunity to see what makes the second oldest race in the USA one of the hottest tickets in motorsports.

Sports and Entertainment Travel (SET) is the industry’s leading full-service travel and tour management company dedicated to offering the best in fan travel experiences. With a passion for sports, SET offers excursions that are both memorable and carefree, while providing excellent customer service. “We are eager to be partnering with the Pikes Peak International Hill Climb again this year,” shared SET’s Alexa Treon. “This travel experience offers an unparalleled way to immerse yourself in the race. Start the weekend out with a course tour by a storied PPIHC driver as you learn about race history and the challenges of racing through 156 turns. The weekend ends with a trip via the Pikes Peak Cog Railway to watch racecars cross the finish line at over 14,000 feet. With a limit of 12 guests, it’s a once-in-a-lifetime opportunity. This is a trip you do not want to miss!”

Pictured: 2023 Open Wheel division champion, Codie Vahsholtz with VIP travelers.

“Our experience at the 2023 Pikes Peak International Hill Climb was unmatched.

Once we showed up in Colorado Springs, everything was taken care of, which was a huge weight off our shoulders. Plus, we got to meet and hear stories from several of our favorite drivers!”

Travelers who book one of the exciting travel packages will stay at The Broadmoor, the longest consecutive recipient of Forbes Five-Star and AAA Five Diamond awards, worldwide. Guests may schedule a tee time on one of two championship golf courses – home to eight USGA Championships, play a game of tennis or pickleball, or relax around the pool. With a variety of upscale dining options, a lively pub, romantic tables for two, and exquisite handmade chocolate creations, there is something to please every palate.

One full day of the travel package is reserved for visitors to explore all The Broadmoor has to offer, from pampering treatments at the award-winning Spa to ziplines at Seven Falls, and from fly fishing to falconry, plus much more.

“In 1916, The Broadmoor Hotel’s founder, Mr. Spencer Penrose, declared Pikes Peak the highest highway in the world, and had the foresight to create the Race to the Clouds,” states President and CEO of The Broadmoor, Jack Damioli. “Mr. Penrose’s legacy lives on through exciting opportunities such as this unique visitor experience, and we are proud to carry on his tradition.”

The Broadmoor Manitou and Pikes Peak Cog Railway is the most unique way to view the grandeur of Pikes Peak. On Race Day, June 23, VIP travelers will be able to ascend the mountain by rail to witness the checkered flag finishes at the Summit. “We are thrilled to be able to welcome our special guests as they experience this escorted VIP tour and enjoy an extended stay to take in some of the most memorable moments in the Race to the Clouds,” stated Ted Johnston, general manager. Visitors will experience an 8,000′ elevation gain through four climate zones on new state-of-the art trains.

The Colorado Springs Airport provides a travel experience that prioritizes friendliness, safety, and comfort. Enjoy the speed and convenience of a small airport with options on daily nonstop flights and hundreds of connections worldwide. COS is committed to delivering exceptional service and a warm welcome to all our passengers, making your journey memorable from start to finish. Your adventure begins here at the Colorado Springs Airport. For more information visit FlyCOS.com.

ABOUT THE PIKES PEAK INTERNATIONAL HILL CLIMB

First staged in 1916, the Pikes Peak International Hill Climb is the second oldest race in America. The invitation-only event, often referred to as The Race to the Clouds is held annually near the end of June on Pikes Peak – America’s Mountain, near Colorado Springs, Colorado, USA. The famous 12.42-mile (20 km) course consists of 156 turns, boasts an elevation gain of 4,725 feet (1,440 m), and reaches a finish line at 14,115 feet (4,302 m) above sea level. The PPIHC’s six race divisions feature a wide variety of vehicles – from production-based Time Attack challengers to purpose-built Open Wheel racers and state-of-the-art Unlimited vehicles. The current race record was set in 2018 by Romain Dumas and Volkswagen in the all-electric I.D. R Pikes Peak – 07:57.148.

Contact:

Lisa Haight

Communications Manager / Historian

lisa@ppihc.org

(719) 685-4400

www.ppihc.org

Colorado Springs, CO – We are pleased to announce a continuing partnership for 2024 with the Colorado Springs Airport – The Official Airport of the Pikes Peak International Hill Climb.

The Colorado Springs Airport boasts six carriers – American, Avelo, Delta, Southwest, Sun Country, and United, who provide daily nonstop flights and numerous connecting routes, making it an easy choice for travelers heading to the area for the renowned Race to the Clouds. “As the gateway to the Pikes Peak Region, the Colorado Springs Airport is excited to welcome both participants and enthusiasts of the Pikes Peak International Hill Climb, showcasing America’s premier automotive race,” stated Greg Phillips, Director of Aviation.

The race was first staged in 1916, the vision of Colorado Springs businessman and philanthropist, Spencer Penrose. “The Hill Climb works hard to take cues from the Penrose legacy of promoting tourism in the Pikes Peak Region,” shared Melissa Eickhoff, PPIHC Executive Director. “Visitors from around the world travel to Colorado Springs to experience the Pikes Peak International Hill Climb. For those who aren’t joining us in person we find creative ways to reach them through our social media channels and media campaigns, along with our popular race day live stream. Beyond racing, we feature the beauty, adventure, and history of the region, so partnering with the Colorado Springs Airport is a natural fit. Not only is it convenient, but the Pikes Peak views from the concourse beckon travelers to experience America’s Mountain as soon as they arrive.”

The Broadmoor Pikes Peak International Hill Climb, brought to you by Gran Turismo, will be held on Sunday, June 23 with race-themed events taking place throughout the week in Colorado Springs and on Pikes Peak.

ABOUT THE COLORADO SPRINGS AIRPORT

The Colorado Springs Airport provides a travel experience that prioritizes friendliness, safety, and comfort. Enjoy the speed and convenience of a small airport with options on daily nonstop flights and hundreds of connections worldwide. COS is committed to delivering exceptional service and a warm welcome to all our passengers, making your journey memorable from start to finish. For more information visit FlyCOS.com, like us on Facebook, follow us on Twitter, Instagram and LinkedIn.­ Your adventure begins here at the Colorado Springs Airport.

ABOUT THE PIKES PEAK INTERNATIONAL HILL CLIMB

First staged in 1916, the Pikes Peak International Hill Climb is the second oldest race in America. The invitation-only event, often referred to as The Race to the Clouds is held annually near the end of June on Pikes Peak – America’s Mountain, near Colorado Springs, Colorado, USA. The famous 12.42-mile (20 km) course consists of 156 turns, boasts an elevation gain of 4,725 feet (1,440 m), and reaches a finish line at 14,115 feet (4,302 m) above sea level. The PPIHC’s six race divisions feature a wide variety of vehicles – from production-based Time Attack challengers to purpose-built Open Wheel racers and state-of-the-art Unlimited vehicles. The current race record was set in 2018 by Romain Dumas and Volkswagen in the all-electric I.D. R Pikes Peak – 07:57.148.

Contact:

Lisa Haight

Communications Manager / Historian

lisa@ppihc.org

(719) 685-4400

www.ppihc.org

ARTISTS IN THE PIKES PEAK REGION INVITED TO SUBMIT POSTER DESIGNS

Colorado Springs, CO — The 2024 Broadmoor Pikes Peak International Hill Climb, brought to you by Gran Turismo has announced a call for entries to local artists for the annual Poster Art Contest. The theme for this year’s race is “Often Challenged. Rarely Conquered.” Entries may be submitted through March 31, 2024. The winner will be chosen in mid-April.

The artist selected will receive a $1,000 cash prize, two VIP tickets to the 2024 Pikes Peak International Hill Climb on June 23, and more. A “People’s Choice” award of $250 will also be given following a fan vote on PPIHC social media. Four “Honorable Mention” submissions will also be announced.

“This is a great opportunity to showcase local artists to this community and beyond,” shared Melissa Eickhoff, Executive Director for the PPIHC. “We had so many great submissions last year and the winner, Patricia Samora, really captured the history of our event in her design. We’re looking forward to seeing our new theme depicted through the eyes of artists as we move toward the race in June.”

Samora’s design titled “Generations” was chosen as the 2023 winner.

COMPETITORS REVEALED FOR 2024 PPIHC

Colorado Springs, CO — The 2024 Broadmoor Pikes Peak International Hill Climb, brought to you by Gran Turismo is pleased to announce this year’s elite field of 74 competitors. Since it was first contested in 1916, the PPIHC has welcomed world class drivers and cutting edge racing technology, while maintaining its grassroots feel. This year, 21 drivers based in Colorado will challenge the mountain.

“We couldn’t be happier with the caliber of entries we received,” shared Melissa Eickhoff, PPIHC Executive Director. “Once again, we had considerably more applications than the number of competitors we could accept, but our selection committee did a phenomenal job of vetting each driver and their vehicle. Spectators can expect to see some returning Kings of the Mountain, an exciting new Pikes Peak GT4 by Yokohama division, and twenty promising rookies who hope to conquer this 14,115′ mountain.”

Check out the list of drivers for 2024 below.

ABOUT THE PIKES PEAK INTERNATIONAL HILL CLIMB

First staged in 1916, the Pikes Peak International Hill Climb is the second oldest race in America. The invitation-only event, often referred to as The Race to the Clouds is held annually near the end of June on Pikes Peak – America’s Mountain, near Colorado Springs, Colorado, USA. The famous 12.42-mile (20 km) course consists of 156 turns, boasts an elevation gain of 4,725 feet (1,440 m), and reaches a finish line at 14,115 feet (4,302 m) above sea level. The PPIHC’s six race divisions feature a wide variety of vehicles – from production-based Time Attack challengers to purpose-built Open Wheel racers and state-of-the-art Unlimited vehicles. The current race record was set in 2018 by Romain Dumas and Volkswagen in the all-electric I.D. R Pikes Peak – 07:57.148.

Contact:

Alex Urban

Competitor Liaison / Event Manager

alex@ppihc.org

(719) 685-4400

www.ppihc.org

HALL OF FAME EDITION

LOUIS UNSER FIRST DRIVER INDUCTED TO PPIHC HALL OF FAME

Colorado Springs, CO – The Broadmoor Pikes Peak International Hill Climb, brought to you by Gran Turismo, has a long and storied history dating back to the early days of the twentieth century. Drivers and riders, race organizers, promoters, officials and ambassadors who have left their indelible mark on this iconic race have been enshrined in the Pikes Peak Hill Climb Museum Hall of Fame beginning with the inaugural group of six members in 1997.

The first driver to be inducted, notably with a racing history dating back to 1926, was Louis Unser, also known by “Uncle Louie” as he was referred to by his four nephews, Jerry, Louis J., Bobby and Al Unser, and “The Old Man of the Mountain” as it was rumored that after being told he was too old to race, at age 71, he claimed to have paid his entry fee with his Social Security check.

Unser competed for decades capturing nine King of the Mountain crowns and notching six overall course records. His accomplishments on Pikes Peak made him a legend and paved the way for the next generation in this racing family.

Before the Race Began

Full of adventure, the Unser brothers, Jerry, Louis and Joe took the first motorcycle sidecar to the summit of Pikes Peak in 2 hours, 15 minutes on September 12, 1915. At the time, the existing carriage road to the top of the mountain was being improved by Colorado Springs businessman and creator of the race, Spencer Penrose. The inaugural race would be contested the following year, during three days in August, 1916.

Roaring into the ’20s

Unser first entered a Studebaker in the Open Wheel division in 1926, but would score a DNF on his rookie run. His brother, Joe, also entered, and claimed second place. The following year, behind the wheel of a Paige, Louis would finish 4th with a time of 20:37.00. Again, Joe finished second. In 1928, Unser would drive the Graham Paige Special (pictured below) to a 5th place finish. His brother Joe bested him again, claiming second.

Joe and Louis were back in 1929, along with brother, Jerry, when Joe captured his familiar second place spot. Louis finished 5th, followed by Jerry in 6th. By the end of the 1920s, Louis Unser would shave more than a minute from his finish times, clocking a 19:34.00 in 1929. All three brothers drove cars backed by the Coleman Truck Company that year.

Thriving in the ’30s

Unser would race in the Open Wheel division every year during the 1930s with the exception of 1935 when Spencer Penrose relinquished the lease on the highway. Chevrolet took that opportunity to use the road as a proving ground for their heavy-duty trucks.

Louis would claim the overall win five times and set three course records during this decade, the first in 1934 with a time of 16:01.80.

In 1938 and 1939, Unser proved he was a force to be reckoned with when he earned back-to-back course records in 15:49.90 and 15:39.40, respectively. Unser was the first to record a time under 16 minutes.

More Success in the ’40s

In 1940, Unser entered the Indianapolis 500, but failed to qualify. Back on Pikes Peak, he would take second that same year behind rival, Al Rogers. In 1941, driving the #42 Burd Special Miller, he claimed another win and overall course record of 15:35.20.

The race was suspended from 1942 through 1945 as World War II made headlines. When auto racing returned to Pikes Peak in 1946, Unser picked up where he left off by clocking a new course record of 15:28.70. This was the first of four consecutive years that Unser would compete in a Maserati 8. Perhaps his most spectacular finish of the decade came in 1949 when he spun out just before the checkered flag, and backed across the finish line. He finished second, just 12 seconds behind Al Rogers.

Federal Engineering in the ’50s

Unser would race for Federal Engineering for seven years during the 1950s. They felt strongly about his talent and built a $32,000 race car (approximately $370,000 today) designed specifically for Pikes Peak. He raced the open wheeler for three years with podium finishes second and third before doing what most thought impossible in 1953. At the age of 57, Unser smashed his own course record, one that many believed to be unbeatable. With a time of 15:15.40 he had shaved 13 seconds from the overall mark.

It’s interesting to note that with the arrival of his nephews on Pikes Peak in the 1950s, Unser’s times remained fast, but not as fast as those of the next generation. In 1955 Louis’s time was 15:24.40, only good enough for 11th place behind Bob Finney who won in 14:27.20. Three members of the next Unser clan would best Louis in the Open Wheel division that year.

Stock Cars in the ’60s

For the first half of the decade, Unser continued to compete in the Open Wheel division. In 1966 he made a move to the Stock Car division and the Oldsmobile Toronado, which was popular at the time. Finishing in fourth place on Race Day in 15:51.70, Unser would race one more year. At the age of 71, he ended his days of competition on Pikes Peak – America’s Mountain, but not his involvement with the race.

Unser became the Official Pace Car Ambassador and driver from 1971-1974, and is pictured below with the 1971 AMC Javelin Pace Car at the Summit of Pikes Peak.

Looking to the Past

Unser and his wife, Mildred, made their home in Cascade, Colorado where they lived since the late 1940s. They could see the famous Pikes Peak Highway from their living room window. Operating a machine shop for many years in downtown Colorado Springs, Unser’s connection to the racing community remained strong as he advised fellow racers, machined parts and offered brake lining services. Michael Collins, long-time Colorado Springs resident, retired architect, and winner of the PPIHC Sports Car Group 3 Class in 1960 shared, “As a kid, I visited that shop with my dad. It wasn’t just a machine shop, they did brake work too. Louis was the magnet that drew people to that shop. Many years later, I bought that building, and if you know where to look, you can still see the old machine shop sign.”

Remembering a Remarkable Man

Louis Unser was born in Alton, Illinois in 1896. He raced 37 times on Pikes Peak, captured 9 overall wins and set six course records. He shared his huge smile and love of the event wherever he went. Unser passed away in Colorado Springs in 1979 at the age of 83. His devoted wife, Millie, died in 2002 at the age of 95 in Colorado Springs.

Photos by: PPIHC Archives, Stan DeGeer, PPIHC Staff

Contact:

Lisa Haight

Communications Manager / Historian

lisa@ppihc.org

(719) 685-4400

www.ppihc.org

2024 PPIHC ENTRY DEADLINE

JANUARY 11

Colorado Springs, CO — The 2024 Broadmoor Pikes Peak International Hill Climb, brought to you by Gran Turismo is accepting applications for the June race. Interested competitors have until Thursday, January 11 to apply for one of seventy spots to race to the clouds.

“We are excited not only to see the number of entries, but the quality of the entries this year,” shared Melissa Eickhoff, PPIHC Executive Director. “For the past two years we’ve had a greater number of applications than the number we can accept, speaking to the popularity of this international event. As we look forward to seeing history made once again on Pikes Peak – America’s Mountain, we are eagerly anticipating the stories to be told and all the moments we’ll celebrate this legendary race.”

CHRIS RIMMER’S SUBARU IMPREZA IMPRESSES PPIHC FANS

Colorado Springs, CO – As the New Year was celebrated atop Pikes Peak and around the globe just days ago, planning for the 102nd Running of The Broadmoor Pikes Peak International Hill Climb, brought to you by Gran Turismo was already well under way. And with one week remaining until applications for the 2024 event close, competitors from near and far are gearing up for June.

Drivers have a variety of reasons for challenging the 156 turns on this iconic mountain from realizing a childhood dream, to building a family legacy, to an opportunity to push beyond their limits. Sharing the inspiration for his PPIHC racing career, Chris Rimmer, a five-time competitor in the Time Attack 1 division, recalls, “Back in the days when I was rallying in the UK, I saw the Ari Vatanen Climb Dance film, and that’s what inspired me to do Pikes Peak.”

Rally Passion

A rally competitor for four years at national and international events, Rimmer offered specifics, “I’ve raced and rallied in the US, UK, Ireland, Germany, France, Belgium, and Spain. I stopped competing in 2008, but then decided to race at Pikes Peak for the first time in 2017. It’s pretty much the only race I’ve done since. I’d certainly like to do more, when I have the time,” offered the 50 year-old driver, “since there are so many race tracks and rallies in the US I want to experience.” While he represents the UK when racing, he currently makes his home in Sag Harbor, New York.

Focused on the Finish

Rimmer entered the fray on Pikes Peak for the first time in 2017. Despite encountering patchy fog from Cove Creek to the 16 Mile marker, his smooth rookie run to the summit earned him 8th place in the Time Attack 1 division with a time of 11:21.582.

With a second top ten finish in 2018, Rimmer strapped in behind the wheel of his proven machine for the 2019 event. Unfortunately, a series of on-course delays forced many drivers to race a shortened course as weather moved over the mountain later in the day.

2019 – Racing in the Rain

Post-COVID, Rimmer returned to America’s Mountain for the milestone 100th Running of the Race to the Clouds in 2022. Although competitors would run to the summit, they would do so under adverse weather conditions. Another finish in the clouds for Rimmer.

2022 – Finishing in the Clouds

In 2023, Rimmer waited for the green flag with clear skies ahead. His goal was to clock 11 minutes. His 110mph radar speed through Halfway Picnic Grounds helped him beat his stated goal by three seconds for a personal best race time of 10:57.351.

Subaru Sound

Asked about the turbo sound that PPIHC race fans love, Rimmer exclaimed, “I don’t get to hear it properly inside the car, and I don’t know enough to explain what causes it, but I certainly get a lot of people saying they love the sound of the car. I also believe one of the race photographers does a pretty good impression of it!” Check out a throwback video to Rimmer’s first run in 2017 showcasing this fan-favorite turbo sound.

5 Runs on Pikes Peak with the #555

With five finishes notched on Pikes Peak, Rimmer explained why he has always raced his 2007 Subaru Impreza in the TA1 division up the 12.42 mile course. “My passion was rallying. I was competing in the late 1990s in the UK when Subaru became an iconic rallying brand. This car was built specifically for the Nürburgring 24hr, which it finished multiple times. We changed the turbo and mapping and it made an ideal car to use for PPIHC. It may be one of the only cars in the world to complete the 24hr and PPIHC multiple times.”

Asked about the significance of his 555 race number, Rimmer pointed out, “555 was the long-time sponsor of the Subaru World Rally team, so it seemed fitting as a race number on a Subaru.”

GET TO KNOW CHRIS RIMMER

Three Things For Fans To Know:

“I was very lucky to grow up boating in Ibiza, it’s my passion and my job. I studied yacht design and construction at college, then crewed on super yachts before getting into sales. It’s enabled me to live in various countries, and spend lots of time on the water. My pride and joy is a 1973 wooden Riva, which is a classic Italian boat.”

“My favorite book is The Art of Racing in the Rain. I was a huge Ayrton Senna fan, watching the Grand Prix every Sunday.”

“When I moved to America I rescued a dog who was already named Enzo!”

Pikes Peak heroes? “Ari Vatanen and Sébastien Loeb”

Most challenging section: “The top section because the bumps are throwing the car all over the place. You’ve nearly made it to the top, so you don’t want to throw it all away, but you’re still pushing for a good time. It’s a fine balance.”

Favorite section: “The lower section, because it’s so fast and flowing.”

If you could run any car on Pikes Peak, what would it be? Sébastien Loeb’s Peugeot 208 T16

Advice for a PPIHC Rookie: Take some time to appreciate what a spectacular location and special event this is.”

What keeps you coming back? “The dream of the perfect run with no mistakes, and clear blue skies. The road is so much fun to drive, as well as challenging. I get to hang out with great friends for a week, and have a good laugh. I’ve done some pretty cool racing like Rally GB, Nürburgring 24hr, but PPIHC is such a unique event – it’s very special.”

 

CHRIS RIMMER CELEBRATES PERSONAL BEST TIME

Photos by: Larry Chen, Luis Garcia, Jason Zindroski, Charles Zhao, Luis Garcia

Contact:

Lisa Haight

Communications Manager / Historian

lisa@ppihc.org

(719) 685-4400

www.ppihc.org

GARDNER NICHOLS PUSHES 7,000 LB RIVIAN BEAST TO THE SUMMIT OF PIKES PEAK – AMERICA’S MOUNTAIN

Colorado Springs, CO – Electric vehicles are a familiar sight on the 12.42 mile course during The Broadmoor Pikes Peak International Hill Climb, brought to you by Gran Turismo. Since the first EV challenged the mountain in 1981 with Joe Ball driving the Sears XDH-1, a modified 1977 Fiat 128 3P “Berlinetta” converted by Globe Union to promote the Sears DieHard 12V EV Battery, technology has evolved and finish times have plummeted. Ball’s run in 1981 was clocked at 32:07.42. Compared to today’s overall course record set in 2018 by Romain Dumas in the all-electric Volkswagen I.D. R, a blazing 07:57.148, the numbers speak for themselves.

A handful of electric-powered trucks have raced through the 156 turns on America’s Mountain, but none, until 2023, were production vehicles available to the public. Gardner Nichols set out to prove that his entry, a production model 2018 Rivian R1T electric pickup truck was capable of not only reaching the summit but doing so with an impressive time.

First Pikes Peak Memory

“Racing in the PPIHC has been a lifelong dream of mine. In 2009, I was 15 years old and spectating at the race with my dad. After an early morning practice session, I met Paul Dallenbach. That meeting would ultimately launch my career in the auto industry and give me a taste of racing on Pikes Peak. In 2010, I was a 16-year-old apprentice crew member working on Dallenbach’s team and would introduce myself to everyone I met as ‘an aspiring driver’,” recalled Nichols. “I became good friends with Matt Trainham, the lead engineer for that team, and we kept in touch over the years. Then, three years ago he hired me at Rivian as an engineer and test driver. It was definitely a full-circle moment!”

Paul Dallenbach’s 2010 Unlimited division entry featuring crew list, including Gardner Nichols.

PPIHC Proven

Since Nichols was pursuing a production vehicle record, entered in the Exhibition division in the 101st Running of the Race to the Clouds, the truck was essentially stock aside from his upgraded DOT Pirelli tires and different brake pads. His R1T put down 835hp via a quad motor system (one electric motor per wheel) controlled by hydraulic cross-linked adaptive dampers.

“I was really eager to showcase the broad capabilities of the Rivian. This exact truck has driven across the country multiple times, has taken me off-roading, camping, skiing, mountain biking and more,” explained Nichols. “It’s not a new truck, which makes it that much more amazing to do what it did on Pikes Peak!”

The livery design was a creative outlet for Nichols. He shared, “I chose to keep it simple with large color blocking that reflected Rivian’s color palette as well as representing my work history on previous race teams.”

Taming a Beast

Sharing his perspective on his race day run, Nichols recalled, “As I entered ‘the Ws’, the steep switchback section in the middle of the course, I glanced at my HV battery temperature and saw a much higher number than I was expecting. Like all production electric vehicles, the Rivian has a max battery temperature where motor torque output drops to zero in order to save the hardware. My margin to that max temperature was smaller than I was anticipating so early in the run. I knew if I kept my current pace, the battery would get too hot and the truck would shut down, so I knew I had to change my driving style to suit the situation. For the rest of the run, I had to be extremely thoughtful about when to go full throttle.”

“This took every ounce of self-control because I know the pace is there, but it was a hot, sunny day and we were climbing a mile in elevation with a 7,000lb race vehicle at a blistering pace which required a lot of energy. I kept a close eye on the HV battery temps and tried to push it on the higher speed sections of the course. It turns out that my monitoring the temp gauges paid off. I crossed the finish line with a 0.2 degree margin to the maximum HV battery temperature. I really wasn’t expecting that close a margin!”

Rivian Record

On June 25, 2023, Nichols’ dream came true, not only to compete in the Race to the Clouds, but to set a record during his rookie attempt on the legendary course. When asked who helped him get to Pikes Peak this year, Nichols exclaimed, “My wife! She has been endlessly supportive of my passion. Anyone who has run Pikes Peak can attest to the amount of time and attention it takes to prepare. Also, the Pirelli team and a few of my mentors were the catalysts in making this effort a reality. Without the help of some auto industry friends, this effort wouldn’t have gotten off the ground.”

Record – Electric Production Truck/Van, 2023 – Rivian R1T – 11:23.983

GET TO KNOW GARDNER NICHOLS

Three Things For Fans To Know:

I love good food, cooking and great coffee. Cooking and food were really important ingredients in my upbringing! I love making my own pasta.”   

“I’ve always been passionate about photography. It started when my cousin showed me how to light-paint when I was about 12 years old. I travel a lot for work so I try to capture my adventures between my phone and my mirrorless camera.” 

“I learned to ski when I was about 2 years old. Now, I’m learning to surf since I recently moved to SoCal!”

Pikes Peak heroes? “Paul Dallenbach has been a great lifelong mentor of mine, and more recently, David Donohue as well. I still think Romain Dumas’ achievements at Pikes Peak are epic. Finally, Jeff Zwart’s storytelling ability for all things Pikes Peak has always been inspirational.”

Favorite section: “I really like the section from the Start Line to Brown Bush. It’s fast, flowing and I get into a fun rhythm.”

Most challenging section: “The top section, particularly from Bottomless Pit to Boulder Park. It’s bumpy (even in a pickup truck!), high speed and has very few reference points for a driver.”

Significance of your race number: “December 21st happens to be my birthday, so 21!”

Biggest accomplishment in racing: “I’d say my range of experience is an accomplishment. I started in go karts around age 12, competed in autocross and time attack competitions, got back into shifter karts, and then club racing in college. Since then I’ve started running in some endurance racing events.”

“My professional career has focused on vehicle dynamics and test driving. I’ve logged thousands of hours in a wide range of cars driving on various proving grounds all over the world.”

Share a special race day memory: “When all the drivers and crew sang The Star-Spangled Banner together during the drivers meeting, it definitely added to the great memories of my first Pikes Peak campaign!”

Any news since setting the PPIHC record? “I got to spend some time driving in sand dunes, off roading and recently got back from a winter test trip in Alaska. I’ve also been busy putting some campaigns together for various events next year which I’m really excited to share soon!”

Gardner Nichols Talks Temps, Tires and Truck Weight

Photos by: Larry Chen, Luis Garcia, Jason Zindroski, Charles Zhao, Rob Miskowitch

Contact:

Lisa Haight

Communications Manager / Historian

lisa@ppihc.org

(719) 685-4400

www.ppihc.org