PPIHC ANNOUNCES HELLA OFFICIAL SPONSORSHIP AND TWO DRIVER AWARDS
Colorado Springs, Colorado — The Broadmoor Pikes Peak International Hill Climb, presented by Gran Turismo announced a new partnership with HELLA.
Pikes Peak is the ideal venue to showcase HELLA’s product line. From their involvement with the PPIHC safety team to provide lighting, to the introduction of two new competitor awards for 2025, HELLA is making their mark on America’s Mountain.
“We’re excited to welcome Hella as an official sponsor of the Pikes Peak International Hill Climb. We value partners like HELLA that not only understand the storytelling power of the Race to the Clouds, but also add value to the Hill Climb and support competitors, bring fans, test technology, and integrate with our operations. We’re just getting started with HELLA and look forward to a long partnership.”
Along with official sponsor and trophy presenter of the Time Attack 1 division, HELLA has revealed it will offer two cash awards, valued at $2,000 each. The HELLA Heritage Award will be given to the current competitor with the most race finishes. Additionally, the HELLA Hype Award will celebrate the car, or driver, that fans can’t stop talking about, creating the most excitement and anticipation.
“HELLA is proud to grow its partnership with the Pikes Peak International Hill Climb—an iconic event that exemplifies the spirit of innovation, performance, and endurance,” said Rob Tinson, Vice President at Hella. “As we celebrate more than 125 years of HELLA’s engineering excellence at the 103rd Running of the Race to the Clouds, we’re reminded of our deep heritage, not only in everyday mobility, but also in pushing the limits of what’s possible through motorsport.
“From lighting and electronics to braking and beyond, HELLA continues to evolve by participating in events like Pikes Peak—honoring our legacy while driving forward as a global leader in automotive technology.”
Contact:
(719) 685-4400
www.ppihc.org
